Valérie Hoeks | Founder, China Inroads
Valérie Hoeks is a seasoned sinologist and supports European and Chinese management teams in their M&A and JV integration scenarios. She helps European companies and their Chinese counterparts find strategic and practical alignment for long-term success.
With 20 years’ experience in the Chinese market working in various sectors including hi-tech, chem-tech, energy and agri&food, Valérie’s services include crisis management, mediation, 1-on-1 executive coaching, leading strategy sessions and facilitating critical negotiations with Chinese partners both in Europe and China. Her approach is diplomatic and hands-on which results in concrete solutions for commercial, legal and/or financial disputes and sustainable relationships between her clients and their Chinese partners.
About China Inroads
China Inroads was co-founded in 2010 by seasoned sinologist Valérie Hoeks. China Inroads provides customized strategic solutions for European companies at a crossroads with their Chinese partners (takeovers, mergers, investors, JV partners, distributors, agents).
By collaborating at the executive level, Valérie and her team of local specialists help European companies solve complex China-related business challenges and achieve long-term growth in the evolving Chinese market.