Personal Branding & Online Presence
21 May 2026 - Utrecht
In the spotlight for your dream job
In this presentation, you’ll learn how to stand out in a crowded job market through smart personal branding. Instead of only sending applications, you’ll discover how to position yourself before you even apply. We’ll explore how you can use LinkedIn strategically to increase your visibility, connect with the right people, and make a strong first impression. You’ll learn how to align your online presence with your ambitions, so employers already know who you are before meeting you. This session gives you practical tools to become visible, relevant, and unforgettable.
Jos Smit | Medior Marketing Consultant | Het Marketing Lab
Jos is an energetic, curious, and ambitious marketer who is always looking for ways to grow and develop. With creativity and a strong focus on results at the core of his approach, he enjoys turning fresh ideas into concepts that are both innovative and effective. Collaboration gives him energy: working together toward shared goals is where he thrives, and he naturally brings others along in that process. With an optimistic mindset and a touch of humor, Jos brings energy to every team he is part of and contributes to a positive, productive working atmosphere. His philosophy is simple: by combining creativity, collaboration, and drive, teams can bring out the best in each other and work together to achieve the strongest possible results.
About Het Marketing Lab
At Het Marketing Lab we help organizations in healthcare and life sciences to attract clients, recruit colleagues, and grow visibility. We combine strategy and execution all in one. Our dedicated core team knows the sector inside out: we understand the content, speak the language and have a sense for the context. This deep expertise allows us to translate complex challenges into practical, results-driven marketing and communication. Whether it’s building a strong brand, engaging the right audience, or creating impact that lasts. The Marketing Lab delivers an approach that truly works.
Jos Smit | Medior Marketing Consultant | Het Marketing Lab
Jos is an energetic, curious, and ambitious marketer who is always looking for ways to grow and develop. With creativity and a strong focus on results at the core of his approach, he enjoys turning fresh ideas into concepts that are both innovative and effective. Collaboration gives him energy: working together toward shared goals is where he thrives, and he naturally brings others along in that process. With an optimistic mindset and a touch of humor, Jos brings energy to every team he is part of and contributes to a positive, productive working atmosphere. His philosophy is simple: by combining creativity, collaboration, and drive, teams can bring out the best in each other and work together to achieve the strongest possible results.
About Het Marketing Lab
At Het Marketing Lab we help organizations in healthcare and life sciences to attract clients, recruit colleagues, and grow visibility. We combine strategy and execution all in one. Our dedicated core team knows the sector inside out: we understand the content, speak the language and have a sense for the context. This deep expertise allows us to translate complex challenges into practical, results-driven marketing and communication. Whether it’s building a strong brand, engaging the right audience, or creating impact that lasts. The Marketing Lab delivers an approach that truly works.
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