Meet the Start-ups


Guido Van Der Aar | General Manager | Social Medicines

Guido van der Aar is a pharmaceutical executive and entrepreneur with over 30 years of experience across the full drug lifecycle, spanning development, manufacturing, market access, and commercial leadership roles in both innovative and established pharma companies.

Throughout his career, he repeatedly encountered a systemic failure: essential medicines derived from public or academic research often fail to reach patients or do so at prices disconnected from societal value. This insight led him to co-found Social Medicines—a societal pharmaceutical company that collaborates with hospitals and public institutions to repurpose and register neglected medicines, ensuring fair, transparent pricing and reinvesting returns into future public-health driven innovation.



About Social Medicines

Social Medicines represents a logical next step in the evolution of the pharmaceutical system. Today, two dominant models exist: innovative pharma, optimized for blockbuster innovation at high prices, and generic pharma, focused on volume and marginal cost efficiency. Both models struggle to address the growing need for medicines for rare diseases, repurposed therapies, and personalized or precision medicine—where patient populations are small, development risk is asymmetric, and commercial incentives are misaligned.

Social Medicines was founded to fill this structural gap. We operate as a societal pharmaceutical company that collaborates with hospitals, academic institutions, and public partners to bring repurposed and neglected medicines to the EU market. By taking responsibility for regulatory development, manufacturing coordination, and market access, we enable therapies with proven scientific value to reach patients at fair, transparent prices.

Crucially, Social Medicines is not built around a single product, but as a scalable market-access platform. Our transparent, cost-based pricing model allows sustainable returns, while all proceeds are reinvested into a mission-locked fund for future development. This creates a flywheel: each successful registration funds the next, enabling a growing portfolio of essential medicines to reach patients.

By combining pharmaceutical execution with public-interest governance, Social Medicines drives systemic change—turning public research into sustained public access at scale.

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