On the 19th of October, members of the TOPX network convened for a virtual Expert Meeting with the intriguing theme, "Step Up, Speak Up, Stand Out." The event featured an exceptional TEDx Award-winning Keynote Speaker and Executive Leadership Coach, Sangbreeta Moitra, who delved into a wide array of topics, ranging from boosting one's self-confidence to cultivating a unique personal brand and delivering impactful speeches. The session was moderated by Kinga Matuła, TOPX Junior Ambassador and the CEO of QurieGen.

In the professional world, one of the key skills emphasized by Sangbreeta is the ability to confidently express ourselves and establish a distinct identity. When we speak up, we not only showcase our integrity and values but also define the legacy we want to create. Whether advocating for ourselves or for others, our reputation is built through these actions, shaping how people remember us.

The presentation began by delving into the difference between "aspire" and "inspire," two terms often used interchangeably. The audience was encouraged to share their thoughts in the chat, with Sangbreeta highlighting some responses. The essential contrast lies in:

• "Aspire," which signifies how you want people to perceive and experience us. For instance, "I aspire to be viewed as confident, approachable, and knowledgeable."
• "Inspire," representing something that motivates us to take action. For example, "My goal or aim is to ensure access to innovative therapies for patients worldwide."

We then delved into the topic of effective communication, specifically the Persuasion Pyramid. Sangbreeta pointed out that this concept, developed by Aristotle more than 2000 years ago, breaks down the art of persuasion into three essential components: logos, ethos, and pathos. These components represent different modes of persuasion used to convince and connect with an audience, and it's vital to employ and balance all of them for your audience to embrace your messages.

• Logos: logical and rational argument
• Ethos: your credibility and character
• Pathos: emotional bond with your listeners

Logos resonates with aims to engage the audience's intellect through a reliance on logic, analytic thinking and the provision of supporting evidence for your argument. To effectively utilize logos, it is important to be: comprehensive: ensure thorough arguments; logical: maintain consistency and address counterarguments; specific: back claims with concrete facts for a convincing argument.

Ethos, originating from the Greek words "character" and "ethic," involves persuading the audience that we possess authority and credibility, making us words trustworthy. The establishment of ethos is crucial right from the beginning of your discourse; otherwise, your audience may not accept your message. In many cases, ethos is established even before your presentation begins. For instance, if you are the CEO of the company you're addressing, you are already viewed as an expert. Key attributes of ethos encompass trustworthiness and respect, authority, expertise, and reputation or past accomplishments.

Pathos is the art of swaying the audience through emotional appeal and passion. As the speaker, your goal is to elicit in your audience the same emotions you hold towards a subject, aiming for a deep emotional connection and influence. When there's a shortage of pathos, your audience might begin to examine your arguments for weaknesses.

In the third part of the presentation, Sangbreeta identified 10 behavioral patterns, and we delved into 4 of these patterns that can help us in achieving effective communication. 

First, consider replacing "try, hope, wish" with "My aim is," "My goal is," or "My plan is" to enhance confidence and rely on your experience for greater reliability.

To steer clear of the victim pattern, avoid using passive voice. Instead, we can leverage your experience and expertise by using active voice and persuasive phrases like, "Drawing from my past experiences with a customer, I believe that the optimal choice is..."

Sangbreeta then tackled the issue of "brain burps" (it does sound amusing, I know). Many of us unconsciously incorporate filler words such as "um," "uh," "like," and "you know" into our speech. Whether you're delivering a presentation or conversing with friends, an excess of filler phrases can undermine the impression of intelligence and confidence. If you find yourself at a loss for words or uncertain, try subtly pinching your finger. It really works! Experiencing pain will rapidly help in overcoming "brain burps."

The highlight of the presentation was the "10 No Challenge." It's a well-known fact that the human brain tends to avoid rejection, often holding us back from pursuing our life goals. The good news is that there's a way to overcome the fear of rejection and failure. Sangbreeta encouraged us to embark on the "10 NO challenge." The plan involves creating a list of 10 things we want for ourselves then reaching out to people, and simply making requests. Along the way, we will encounter rejections and setbacks, but it's all part of the journey. By playing the "NO hidden YES" game, you can transform the experience of making requests into a more engaging and rewarding endeavor. So, get out there, begin collecting your "NOs," and remember not to take things personally.

Sangbreeta delivered her keynote speech, leaving an indelible impression. What made this moment truly remarkable was Sangbreeta's ability to engage the audience for nearly 50 minutes! without relying on slides. She seamlessly guided us through various facets and key insights, skillfully creating an immersive and interactive experience, despite the virtual setting. It felt like a real TEDx show! 

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