Personal Branding & Online Presence

21 May 2026 - Utrecht

In the spotlight for your dream job
In this presentation, In the Spotlight for Your Dream Job, you’ll learn how to stand out in a crowded job market through smart personal branding. Instead of only sending applications, you’ll discover how to position yourself before you even apply. We’ll explore how you can use LinkedIn strategically to increase your visibility, connect with the right people, and make a strong first impression. You’ll learn how to align your online presence with your ambitions, so employers already know who you are before meeting you. This session gives you practical tools to become visible, relevant, and unforgettable.

Fleur Prins
Het marketing lab

Fleur Prins | Founder & Senior Marketing Consultant | Het Marketing Lab

Fleur is the founder of Het Marketing Lab, where she helps Healthcare and Life Sciences organizations to get their ideas in front of the right audience. With a mix of strategy and hands-on execution, she turns marketing from a burden into a smart, profitable investment. Her philosophy is simple: a client or patient is first and foremost a customer, someone who deserves clear, human, and accessible communication. By helping organizations think and act more customer-centric, Fleur makes them easier to find, more relatable, and more attractive to both clients and future employees. She has worked on marketing and communication projects for organizations such as Fundis and Progress, and also shares her expertise as a thesis supervisor at Erasmus University. Fleur combines strategic vision with executional drive and a deep understanding of the healthcare and life sciences landscape. 

About Het Marketing Lab

At Het Marketing Lab we help organizations in healthcare and life sciences to attract clients, recruit colleagues, and grow visibility. We combine strategy and execution all in one. Our dedicated core team knows the sector inside out: we understand the content, speak the language and have a sense for the context. This deep expertise allows us to translate complex challenges into practical, results-driven marketing and communication. Whether it’s building a strong brand, engaging the right audience, or creating impact that lasts. The Marketing Lab delivers an approach that truly works.



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