Meet the Start-ups

Paulien Ruiter | CEO & Co-Founder | My Own Filo

Paulien brings over 30 years of executive-level experience in the beauty and wellness industry, having worked with leading companies such as COTY and A.S. Watson.

Her strategic insights and deep understanding of market trends form the foundation of My Own Filo’s innovative approach. Paulien’s ability to identify and address women’s needs makes her an invaluable force behind the company’s mission to empower women globally.

FETCH

Paulien Ruiter (51) and Kim Ruiter (31), mother and daughter, are the driving forces behind My Own Filo, an innovative platform designed to support women through the various physical and mental changes they experience, from menarche to menopause. Our mission is clear: to help women become stronger, healthier, and more confident through tailored tools and scientifically-backed solutions.

With the potential to reach a global audience of 2.4 billion women, we focus on empowerment and prevention. Our products are thoughtfully designed to cater to women’s unique anatomy and needs, emphasizing sustainability, functionality, and ease of use. From strengthening the pelvic floor to addressing challenges across life’s stages, My Own Filo provides practical solutions and vital knowledge.