Marketing for your Career: Strategic Positioning for Senior Roles

14 November 2025 | 15:15 - 16:05

How do you intentionally chart a path toward senior leadership - and do so with authenticity and integrity?
This session explores how to develop a clear, strategic pathway to the leadership roles you aspire to. You'll learn how to present and position yourself effectively, without overselling or compromising who you are. Instead of trying to fit a mold, you'll discover how to be seen as the natural candidate by aligning your actions, presence, and value with the needs of the organization. Whether you're seeking your next promotion or laying the groundwork for long-term advancement, this session will help you build visibility, credibility, and influence - genuinely and sustainably.

    Speaker


Karen Rensma | Advisor and Coach, Hardhout en Porselein

With a background in chemical engineering and psychology, Karen is advisor and (leadership)coach to female leaders to grow their authentic leadership and bring their full selves to work. So that they confidently, effectively and authentically manoeuvre, flourish and advance their careers beyond the glass ceiling within often masculine organisations. She is committed to contribute to achieving gender diversity in decision-making in organisations, as she believes this will catalyse thriving and inclusive organisations and society.

Characterisation of her advice and coaching approach: She cares and challenges. She uses rationality and intuition. Outspoken and nuanced. She takes both your ambitions and doubts seriously. Honest feedback and not afraid to mention the elephant.

Working with Karen has catalysed many female leaders’ careers and their leadership development: from women taking on their first leadership role who want to explore and define their way of leading, to senior female leaders embarking on the Management Team who want to find their way into leading with impact and authenticity in the new dynamics that come with their new role.

Karen also hosts the podcast Voorbij het Glazen Plafond. She interviews leaders about their personal experience with roadblocks along their career path and how they overcame them, their vision on gender diversity and inclusion plus their tips on what we all can actually do to get there.

More info: https://hardhoutenporselein.nl and https://www.linkedin.com/in/karenrensma/

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