This workshop introduces the critical aspects of alliance management and the dynamics of effective partnering in today's global business environment. It emphasizes the importance of strategic collaborations and the role of trust, communication, and mutual goals in successful alliances. The discussion includes an analysis of common challenges faced in partnership formation and maintenance, and how these can be mitigated through effective management strategies. It highlights the unique strengths and challenges that both women and men bring to alliance formation and management, emphasizing the importance of gender diversity in fostering innovative and robust partnerships. The aim is to provide insights and tools necessary for building and sustaining productive business partnerships, essential for competitive advantage in the modern marketplace.