Mira Zuidgeest works as Associate Professor at the UMC Utrecht. Trained as pharmacist and epidemiologist, with a PhD in pharmacoepidemiology, her work focuses on clinical trial innovation, the interaction between methodology and operations, how RWE can be generated through interventional research, how we can centre trials around participants rather than sites, and the effects of trial approaches on diversity of participants. She is academic lead of the IMI Trials@Home project (www.trialsathome.com) and board member of the GetReal Institute.