Prof. Simon Maxwell is Professor of Student Learning/Clinical Pharmacology and Prescribing and Director of Clinical Pharmacology & Therapeutics (CPT) teaching at the University of Edinburgh, where he has been active in developing e-Learning strategies to support education in this area. He is also the Director of the University’s Masters in Internal Medicine programme. His NHS clinical responsibilities include supervision and management of patients at increased cardiovascular risk. He was lead author of the BPS core curriculum for CPT and prescribing teaching in UK medical schools. He was formerly Chair of the European Association of CPT (EACPT) Education Committee and Chair of the International Union of Pharmacology and Clinical Pharmacology (IUPHAR) Education Section. He has previously been a member of the NICE drug appraisals committee, the Scottish Medicines Consortium and the Medicine and Healthcare products Regulatory Agency’s (MHRA) Pharmacovigilance Expert Advisory Committee. He is Medical Director of the Scottish Centre for Adverse Reactions to Drugs (CARDS). He is Clinical lead for the Prescribe project, a joint collaboration between the Department of Health, Medical Schools Council (MSC) and BPS to deliver a national eLearning solution to develop safe and effective prescribing amongst UK medical students. He is Medical Director of the Prescribing Safety Assessment, a joint initiative by the BPS and MSC to produce a national assessment of prescribing for all UK medical students. He is co-lead for the Pharmacology Education Project, an IUPHAR initiative to provide freely accessible learning materials for students of the pharmacological sciences in resource-poor countries.