Lifelong learning is becoming increasingly important in the pharmaceutical sector, where innovation, technology and skills are evolving rapidly. To support this, PharmaNL is funding the development of new courses and learning opportunities. In this session, we will also highlight inspiring regional initiatives from Leiden, Groningen, HAN and Pivot Park. We will explore why lifelong learning is not only essential, but can also be enjoyable, where to find relevant courses, and how central portals can make learning opportunities easier to access. Finally, we will discuss how regions can attract and retain talent, and how data can help identify which skills and talent development are needed to strengthen regional ecosystems.